This 2017 single marked a notable shift for Blackpink, embracing a brighter, more pop-oriented sound compared to their previous releases. It became their most successful music video on YouTube at the time of its release.
- "As If It's Your Last" was Blackpink's first music video to reach 100 million views on YouTube.
- The single was released on June 22, 2017, by YG Entertainment.
- The song features a more upbeat and synth-pop-driven sound than their previous darker, hip-hop-influenced tracks.
Blackpink is a South Korean girl group formed by YG Entertainment, best known for their girl crush concept and fierce performances. As of the 2017 release of "As If It's Your Last," they were solidifying their international presence with a sound that blended electronic dance music with hip-hop influences.
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