The 1969 release "Touch 'Em with Love" found Gentry exploring a more pop-oriented sound, though her distinctive Southern Gothic storytelling remained intact. She produced the album herself, a rarity for female artists at the time.
- The album reached number 157 on the Billboard 200 chart.
- It was her third album released on the Capitol label.
- The album featured covers of songs by Burt Bacharach and Carole King.
Bobbie Gentry is a Mississippi-born singer-songwriter and musician, best known for her Southern Gothic-influenced blend of country, folk, and soul music. In 1969, she was an established star, having achieved international fame with the single "Ode to Billie Joe" five years prior.
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