The lead single from Duran Duran's second album, "Rio," "My Own Way" marked a new level of polish and pop sensibility for the band. Though not an immediate hit, it set the stage for the massive success that would follow.
- "My Own Way" was released on November 16, 1981, by EMI/Harvest.
- The single reached number 14 on the UK Singles Chart.
- The music video for "My Own Way" was directed by Russell Mulcahy, who would go on to direct the videos for "Rio" and "Hungry Like the Wolf."
Duran Duran is a New Wave and synth-pop band formed in Birmingham, England, in 1978. They became one of the leading acts of the second British Invasion of the US in the 1980s.
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