Eko Fresh's 2010 album "Was kostet die Welt?" saw the rapper founding his own label, Fresh Entertainment, and returning to his roots with a more personal and introspective lyrical approach. The album features collaborations with prominent German hip-hop artists such as Bushido and Farid Bang, showcasing Fresh's continued influence in the genre.
- "Was kostet die Welt?" debuted at number 28 on the German album charts.
- The album was released on June 25, 2010, through Eko Fresh's own label, Fresh Entertainment.
- The title track, "Was kostet die Welt?", features a prominent sample of the 1980s hit song "99 Luftballons" by Nena.
Eko Fresh is a German rapper of Pakistani descent, born in Salzgitter and raised in Mönchengladbach. He is known for his work in German hip-hop, often focusing on themes of identity and social issues. In 2010, Eko Fresh was at a transitional phase in his career, having recently parted ways with his former label and founded his own imprint, Fresh Entertainment.
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