"Loser/Number Nine" marked a significant shift for Kenshi Yonezu, showcasing a more aggressive, danceable sound that hinted at his future mainstream success. The double A-side single features a driving beat and Yonezu's distinctive vocal delivery, blending rock with electronic influences.
- Released on September 28, 2016, by Sony Music Labels Inc., the single preceded Yonezu's critically acclaimed album "Bootleg."
- "Loser" became a massive hit, charting at number 2 on the Oricon Digital Singles chart and number 1 on Billboard Japan Hot 100.
- The music video for "Loser," directed by Masakazu Fukuhara, features Yonezu performing a distinctive, quirky dance that became widely imitated.
Kenshi Yonezu is a Japanese musician, singer, songwriter, and record producer from Tokyo, known for his work in alternative and indie rock. He initially gained fame as a utaite (a type of cover singer) under the name Hachi before debuting as Kenshi Yonezu.
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