This 1983 album saw KISS ditching their iconic makeup and costumes for a contemporary, mainstream hard rock sound. It reached number 33 on the Billboard 200.
- "Lick It Up" was the first KISS album to feature guitarist Vinnie Vincent (though he was uncredited).
- The album's unmasking was a controversial move for many longtime fans, though it was also seen as a necessary step to revitalize the band's career.
- The title track was released as the album's lead single and became a staple of their live shows.
KISS is a hard rock band formed in New York City in 1973, originally known for their elaborate costumes and makeup. "Lick It Up" marked their eleventh studio album and a significant shift in their visual presentation.
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