
This 1964 double A-side single featured two distinct sides of Gaye's early work: a pop-oriented Ashford & Simpson composition and a bluesier, more intense track penned by Gaye himself.
- "How Sweet It Is (To Be Loved by You)" reached number 1 on the Billboard R&B chart and number 3 on the Billboard Hot 100.
- "Forever" was written by Marvin Gaye, and was the first time he was credited as a songwriter on a Tamla single.
- The single reached number 1 on the Billboard R&B Singles chart and number 3 on the Billboard Hot 100.
Marvin Gaye was a successful solo artist at Tamla Records, known for his smooth vocal delivery on pop, soul, and R&B records. This 1964 single was released during his early years at the label, a period that saw him establishing his voice as a unique presence in Motown.
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