The treadmill dance phenomenon that defined a generation's introduction to OK Go, proving viral success could be built on sheer ingenuity and a memorable hook.
- The iconic music video for "Here It Goes Again" was filmed in a single continuous take over 23 takes.
- The video went on to win an award for Best Choreography at the 2007 MTV Video Music Awards.
- The song itself reached number 39 on the UK Singles Chart.
OK Go is an American rock band from Los Angeles, best known for their inventive and widely popular music videos. At the time of this single's release, they were riding high on the success of their sophomore album "Oh No!" and its groundbreaking video.
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