The song that broke "genre" as a concept for a generation, "Hey Ya!" became an inescapable phenomenon. Its sheer, unadulterated joy and André 3000's iconic performance made it a worldwide smash.
- "Hey Ya!" reached number one on the Billboard Hot 100 and stayed there for ten weeks.
- The music video for "Hey Ya!", directed by Bryan Barber, won four awards at the 2004 MTV Video Music Awards, including Best Director.
- The song was famously performed by André 3000, who played all eight members of the fictional band The Love Below in the music video.
OutKast is a hip-hop duo from Atlanta, Georgia, consisting of André 3000 and Big Boi. They are best known for their innovative fusion of hip-hop with other genres, consistently pushing creative boundaries. In 2003, OutKast was at the height of their commercial and critical success, poised to release their magnum opus, Speakerboxxx/The Love Below.
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