single · July 15, 2012
Gangnam Style
Silent Records/Universal Republic RecordsSee this day
popdance-pophip-hop
This 2012 single became a viral phenomenon, breaking YouTube records and becoming the first video to reach one billion views. Its satirical portrayal of the affluent Gangnam district in Seoul, South Korea, resonated worldwide.
- The song's music video was filmed in various locations in Seoul, including the COEX Starfield Library and the Sanamdong neighborhood. It was directed by Cho Soo-hyun, who had previously worked with Psy on his hit "Right Now."
- "Gangnam Style" topped the music charts in dozens of countries, including the US Billboard Hot 100, where it peaked at number two. It also won Favorite International Video at the 2012 American Music Awards.
- The song's iconic horse-riding dance became a global trend, imitated by celebrities and politicians alike. The phrase "Gangnam Style" refers to a lifestyle associated with the affluent Gangnam district of Seoul.
Psy is a South Korean recording artist best known for his K-pop and hip-hop work. "Gangnam Style" was released at the height of his global fame.
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