A relentless dance-pop production with an R&B vocal to match, "What Now" showed Rihanna leaning further into the edgy, experimental sounds that defined her later career.
- The single was released on August 1, 2013, by Def Jam Recordings.
- It was released as a dance-pop and R&B track.
- This single was a notable release from Rihanna’s 2012 album, Unapologetic.
Rihanna is a Barbadian pop and R&B singer who has achieved global superstardom with a string of hit singles and albums. "What Now" was released as she was solidifying her status as a dominant force in contemporary pop music.
Tracklist
