A New Flame became Simply Red's third studio album, finding them returning to a more polished, adult-contemporary sound after the funkier explorations of their previous effort.
- The album reached number 1 in the UK and number 20 on the US Billboard 200.
- "If You Don't Know Me by Now," a cover of the Harold Melvin & The Blue Notes song, was the album's lead single and became their first number-one hit in the US.
- A New Flame was produced by the band along with Stewart Levine, who had previously worked with them on their debut album.
Simply Red is the vehicle of singer Mick Hucknall. The group, fronted by Hucknall's distinctive soul-influenced vocals, emerged in the mid-1980s with a sound blending pop, soul, and reggae. Simply Red's initial run of success in the late 1980s and early 1990s established them as a major international act. By 1989, they had already achieved significant global fame with multiple hit singles and albums.
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