single · January 1, 1968

Special Occasion

The Miracles

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UNI/MOTOWNSee this day

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This 1968 single saw The Miracles continuing their run of polished soul, showcasing Smokey Robinson's songwriting and production skills on a label new to the group.

• "Special Occasion" was released in January 1968, marking a new chapter for the group after their move to the UNI label, a subsidiary of Motown.
• The single reached number 6 on the Billboard Hot R&B Singles chart and number 100 on the Billboard Hot 100.
• The B-side, "Give Her Every Chance," was also a Smokey Robinson composition, further highlighting his integral role in the group's output.

The Miracles were a foundational act of the Motown Records roster, best known for their string of sophisticated soul hits penned and produced by Smokey Robinson. By 1968, the group had been active for over a decade, evolving their sound while maintaining a consistent presence on the charts.