The Saturdays' first single released under the UMC label, "Forever Is Over" marked a notable shift in their sound. The song moved away from the pure dance-pop of their debut towards a more mature, pop-rock influenced style.
- "Forever Is Over" was co-written by Florence Welch and Isabella Summers of Florence + The Machine.
- The single reached number 2 on the UK Singles Chart and number 8 on the Irish Singles Chart.
- The accompanying music video was filmed in a more stripped-down, gothic style compared to their previous colourful videos.
The Saturdays were a British girl group formed in 2007 and launched in 2008. They achieved mainstream success in the UK and Ireland with their brand of polished dance-pop. The Saturdays released "Forever Is Over" in 2009 as the second single from their second studio album, Wordshaker.
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