The Weeknd released "Often" in July 2014, a single from his upcoming Beauty Behind the Madness album. The track became a major hit, cementing his status as a global superstar.
- "Often" was co-written by the Weeknd, Cashmere Cat, and Benny Blanco.
- The song samples "Real Man" by Donell Jones.
- The music video for "Often," released in October 2014, was directed by Grant Singer.
Abel Tesfaye is a Canadian singer and songwriter from Scarborough, Ontario, best known for his dark, atmospheric R&B sound. He rose to prominence in the early 2010s with his "Trilogy" mixtapes, establishing himself as a unique voice in contemporary R&B.
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