The 2006 single "Poppin' My Collar" found Three 6 Mafia blending their signature dark sound with a more polished, radio-friendly crunk energy. It served as a bridge between their Oscar win and their next studio album.
- "Poppin' My Collar" was released on January 18, 2006, by Hypnotize Minds, Sony Urban Music, and Columbia Records.
- The single featured production by DJ Paul and Juicy J, the group's core members, and included a guest appearance by the equally Memphis-based artist Project Pat.
- While not as commercially dominant as "It's Hard out Here for a Pimp," the song received significant airplay on urban radio and contributed to the group's sustained visibility.
Three 6 Mafia is a Memphis-based horrorcore group founded in 1991, known for their distinctive blend of Southern hip hop, occult themes, and innovative production. By 2006, they had achieved mainstream success with their Academy Award-winning song "It's Hard out Here for a Pimp" from the Hustle & Flow soundtrack.
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