The Shins' "Simple Song" marked a return for the band after a five-year hiatus, heralding their first new material on James Mercer's own label, Aural Apothecary.
- "Simple Song" was the first single released by The Shins on James Mercer's independent label, Aural Apothecary, in partnership with Columbia Records.
- The single was produced by Greg Kurstin, who also produced the majority of the Port of Morrow album.
- "Simple Song" was featured in a widely seen commercial for the Apple iPhone 4S, bringing the band renewed mainstream attention.
Hailing from Albuquerque, New Mexico, The Shins are a rock band formed by James Mercer. They are known for their distinctive melodic indie pop sound. In 2012, The Shins released "Simple Song" as a lead single for their fourth studio album, Port of Morrow.
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